The Science Center is a nonprofit organization supporting startups, research, economic development, and STEAM education in Philadelphia. To communicate everything the Science Center encompasses, we created new messaging and a refreshed identity. “We are all scientists” promotes the idea that everyone follows the scientific method in their work: we experiment, fail, and repeat until we finally hit a breakthrough. We also helped the Science Center launch their “Ignite Innovation” fundraising campaign.
Client: University City Science Center
Agency: Cohere
Creative Director: Dylan Garner
Designer: Lauren Hayes
Photo & Video Direction: Marissa Le
Brand Anthem Video Voiceover:
This is more than a lab, or an office, or a meeting place. The Science Center is a network of innovators who are making things happen. We’re experts testing theories, students finding our passions, and artists bringing ideas to life. We’re entrepreneurs turning ideas into businesses, fueling billions into the economy, and solving problems the entire world needs solved.
We’re united by a common drive, a hunger for change, and a curiosity to push beyond the status quo. We’re taking on challenges, and sometimes we fail in the process. But for us, not trying is not an option.
We experiment.
Fail.
Repeat.
Experiment.
Fail.
Repeat.
And then one day we hit a breakthrough that changes everything.
Medications that save lives. Art that ignites conversations. Wearable devices that protect the user. Cancer treatments. Even a better way to brew beer. This is what’s happening here, by people who wake up every day willing to try.
United by a thirst for discovery, we are all scientists, whether we realize it or not. And together, we’re taking ideas to IPO – and beyond.
Abby Riviello 